Blog No. 3 / How to Get onto Radio / by steve joseph

When I teach I offer 3 different lectures to my students. I have one on my glass work, one on tips for getting accepted into artist in residency programs, and the third is titled “Getting Better  Press for Artists.”  For my interview on WNYC, I used lots of my own advice.My first connection with WNYC was an interview on a line of ‘Scratch and Sniff’ greeting cards I created in January 2010. I had found Amy Eddings e-mail address on the radio station’s web site and sent her a quick press release with photos of the cards. I received a phone call from Michelle Castillo, who asked me a bunch of questions over the phone about the aromatic cards. She then said she will ask me the same questions, but this time she would record my answers. Of course I was much more animated with this set of answers. The whole process took less than 5 minutes.

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Two days later the live broadcast surprisingly had a different person interviewing me! The voice of “All Things Considered,” host, Amy Eddings was seamlessly asking the questions, and I was simply answering them, as if we were sitting in the same room chatting. WNYC spliced together the recordings of our two voices to make a complete interview. The nice thing is they played the segment a couple of times during the weekend, and still have the article posted on their web site.

The next collaboration was a bit more complicated.

In the summer of 2013 I noticed a new segment on the station named “One NY Artist” which interviewed artists that were “internationally famous” as well as those “scratching out a living”. This time the Executive Producer, Gisele Regatao’s e-mail was not on the site so I e-mailed the general station e-mail and asked how can I send a proposal to Miss Regatao. I was told to snail mail the information to a specific address. I put together a cover letter, images of my work, my printed promotion, and contact information, and directly asked to be the next “One NY Artist”. A week later I got a call and we set up a studio visit and interview.

The information I sent was short and to the point, and showed clear color photos of my best works.   

Gisele arrived with a small recording device and a huge microphone, and interviewed me for two hours. It was spliced together back in the studio and put live on-air four days later.

My goal for the project was to get more people interested in my work, and for them to visit my site. I logged onto my Google Analytics to see how many visitors were there right after the broadcast. It hit 18 at one time, and 63 for the day. Better yet, the amount of people visiting for the next two weeks was significantly higher.

The effort to find the right contact, and put together a simple and direct promo took much more time and energy than the interview itself. I am happy to have three different postings currently on the WNYC site: the article, the audio interview and a slide show of my work.